Account-based marketing software

Enterprise B2B marketing automation and lead management

Best for: Enterprise B2B demand generation

Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…

• Account-based marketing
• Attribution
• CRM integration
• Email and calendar sync

B2B lead nurturing and scoring tied to Salesforce records

Best for: Salesforce-centred B2B teams

Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation. It scores and nurtures leads, aligns them with Salesforce CRM records and reports on pipeline…

• Account-based marketing
• Campaigns
• CRM integration
• Email and calendar sync