- Pricing
- Free plan, paid from $0/mo
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Retail and ecommerce
About Omnisend
Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.
Standard is listed from $16 a month, with billable contacts driving price and SMS costs sometimes separate. It suits online stores that want ready-made flows without heavy setup.
Omnisend works well when you want ecommerce automations running quickly. Install the integration, switch on the welcome and cart flows, and compare the results with your current tool. Remember to check SMS costs and how billable contacts are counted before you commit.
At a glance, Omnisend offers Prebuilt automations, Email, SMS, Segmentation, Forms and more. It is best suited to online stores, and a weaker fit for non-ecommerce businesses. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: Retail and ecommerce
Features
- A/B testing
- Email and calendar sync
- Email templates
- Forms
- Product recommendations
- Reporting and analytics
- Segmentation
- SMS
- Workflow automation
Integrations
Pricing
Free
Up to 250 contacts with limited sends
Standard
Billable contacts affect price
Pro
Billable contacts affect price
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Ready-made ecommerce flows
- Email and SMS in one
- Reasonable entry price
- Product recommendations in emails
Cons
- SMS can cost extra
- Contact-based pricing
- Less suited outside ecommerce
Frequently asked questions
How much is Omnisend Standard?
Listed from $16 a month.
Does it include SMS?
Yes, with separate costs.
Who is it for?
Online stores.
Is there a free plan?
A free option has been available.
What are the best alternatives to Omnisend?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Omnisend?
Non-ecommerce businesses. If that describes you, compare Omnisend with alternatives before committing.