- Pricing
- Free plan, paid from $0/mo
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Retail and ecommerce
About Klaviyo
Klaviyo is built for online stores. It ingests purchase and browsing data from platforms such as Shopify and uses it for segmentation, personalised flows such as abandoned cart and repeat-purchase campaigns, and reporting tied to revenue.
A free plan is available, and pricing scales with active profiles and sending volume. It is a strong choice for ecommerce and direct-to-consumer brands, and less natural for businesses that do not sell online.
Klaviyo’s strength is the data it reads from your store. Connect your platform, review the prebuilt abandoned-cart and post-purchase flows, and measure revenue attribution during a trial. Because pricing scales with active profiles and sending, model the cost at your current list size and at growth targets.
At a glance, Klaviyo offers Ecommerce flows, Segmentation, SMS, Email campaigns, Predictive analytics and more. It is best suited to ecommerce and DTC brands, and a weaker fit for non-ecommerce businesses. Check the vendor site for current plans and pricing, as we have not listed prices for this product.
Popular with: Retail and ecommerce
Features
- A/B testing
- Contact management
- Ecommerce flows
- Email campaigns
- Forms
- Predictive analytics
- Reporting and analytics
- Reviews
- Segmentation
- SMS
Integrations
Pricing
Free
Up to 250 active profiles with limited sends
Priced by active profiles
SMS
Pay for SMS credits
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Deep ecommerce data
- Powerful segmentation
- Revenue reporting
- Free plan available
Cons
- Costs scale with profiles
- Less suited to non-ecommerce
- Learning curve
Frequently asked questions
Is Klaviyo free?
A free plan is available.
Who is Klaviyo for?
Ecommerce brands.
Does it do SMS?
Yes.
How is it priced?
By active profiles and volume.
What are the best alternatives to Klaviyo?
Popular alternatives covered on PreferWise include HubSpot Marketing Hub, ActiveCampaign and Brevo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use Klaviyo?
Non-ecommerce businesses. If that describes you, compare Klaviyo with alternatives before committing.