HubSpot Marketing Hub
CRM-connected marketing automation for B2B and inbound teams
- Pricing
- Freemium
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Education, Professional services
About HubSpot Marketing Hub
HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share one contact record, it is straightforward to score leads, hand them to sales and see which campaigns produced revenue.
Free tools cover up to 1,000 marketing contacts and 2,000 email sends a month, but advanced automation requires paid tiers. Professional is listed from about $800 a month on annual billing, and contacts, seats and onboarding can add to the total, so model the full cost before you commit.
Evaluate Marketing Hub on the whole stack. Count your marketing contacts, seats and the onboarding fee, then compare against a standalone automation tool plus your CRM. If sales already uses HubSpot, shared records and reporting often justify the premium; if not, the economics are harder to defend.
At a glance, HubSpot Marketing Hub offers Email marketing, Landing pages, Forms, Lead scoring, Workflow automation and more. It is best suited to growing B2B teams that want marketing and CRM aligned, and a weaker fit for small budgets that need advanced automation cheaply. Published plans are summarised in the pricing section below, and prices should be confirmed on the vendor site before purchase.
Popular with: EducationProfessional servicesSoftware and IT
Features
- A/B testing
- CRM integration
- Email campaigns
- Forms
- Landing pages
- Lead scoring
- Reporting and analytics
- SEO tools
- Social media tools
- Workflow automation
Integrations
Pricing
Free
Up to 1,000 marketing contacts and 2,000 sends a month
Professional
Billed annually, contacts seats and onboarding vary
Prices change often. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Marketing and sales on one CRM
- Free tier to start
- Broad campaign tooling
- Strong reporting
Cons
- Advanced automation needs higher plans
- Contact, seat and onboarding costs add up
- Pricing jumps between tiers
Frequently asked questions
Is HubSpot Marketing Hub free?
Free tools cover up to 1,000 marketing contacts and 2,000 email sends a month.
How much is Professional?
Listed from about $800 a month on annual billing.
Does it need the HubSpot CRM?
The CRM is the foundation.
Who is it for?
Growing B2B teams.
What are the best alternatives to HubSpot Marketing Hub?
Popular alternatives covered on PreferWise include ActiveCampaign, Brevo and Klaviyo. Which fits best depends on team size, channels and budget, so compare them side by side before you decide.
Who should not use HubSpot Marketing Hub?
Small budgets that need advanced automation cheaply. If that describes you, compare HubSpot Marketing Hub with alternatives before committing.