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Email marketing platform with a free plan, automations and contact-based pricing

Best for: Small businesses and creators starting with email who value ease of use

Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

• Audience segmentation
• Automation
• Drag-and-drop email builder
• Email campaigns

Simple email marketing and automation with a free plan

Best for: Small businesses and creators

MailerLite offers accessible email campaigns, landing pages and automation. The free plan allows 250 active subscribers and 2,500 emails a month, including up to…

• A/B testing
• Email campaigns
• Email templates
• Forms

Email marketing and transactional email in one platform, with a free plan

Best for: Developers and marketers who need both campaign and transactional email

Email marketing and transactional email platform with a free plan and paid plans from $9 per month.

• API access
• Automation
• Email campaigns
• Email templates

Affordable email marketing and automation with unlimited sends on all plans

Best for: Small to mid-size marketers who want automation at a low cost

Affordable email marketing and automation with unlimited sends. Pro plans from about $16 per month for 1,000 contacts.

• Email campaigns
• Landing pages
• Marketing automation
• Product recommendations

Ecommerce email and SMS automation for online stores

Best for: Online stores

Omnisend focuses on ecommerce email and SMS workflows, with prebuilt automations for welcome series, cart abandonment and post-purchase follow-up, plus forms, segmentation and reporting.…

• A/B testing
• Email and calendar sync
• Email templates
• Forms