Cloud / SaaS software

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

One-price CRM for small businesses with no tiers and no contracts

Best for: Small businesses and solo operators who want a simple CRM at a single predictable price

Simple CRM with a single $15 per user per month plan, a 30-day free trial and no contracts.

• Contact management
• Email integration
• Notes and tags
• Pipeline management

Enterprise CRM tightly integrated with Microsoft 365 and Teams

Best for: Microsoft-centric organisations

Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…

• AI assistant
• Customisation
• Dataverse
• Email and calendar sync

Visual, board-based CRM that adapts to your sales process

Best for: Teams wanting a flexible, visual CRM tied to wider work management

monday Sales CRM builds a CRM on monday.com's flexible boards. Leads, deals and accounts live in customisable boards with automations, dashboards and email sync,…

• Customisation
• Email and calendar sync
• Email templates
• Forms

Relationship CRM that builds contact records from email, calendar and social profiles

Best for: Small teams that manage relationships through email and social channels

Relationship CRM that auto-builds contact records. Business plan reported at $24.90 per user per month billed annually.

• Contact management
• Data enrichment
• Email and calendar sync
• Email integration

Sales CRM with built-in email marketing and quote tools for small teams

Best for: Small B2B sales teams that want a friendly CRM with sales automation and quotes

Sales CRM for small B2B teams with unlimited contacts and five plans from $13 per user per month billed annually.

• Email and calendar sync
• Email integration
• Forms
• Pipeline management

Visual, sales-first CRM built around the deal pipeline

Best for: Small and mid-sized sales teams focused on pipeline execution

Pipedrive is a CRM designed around the pipeline. Deals appear as cards that move across stages, activities remind reps what to do next, and…

• Activity reminders
• Customisation
• Email and calendar sync
• Integrations

Automated CRM for B2B teams that hates manual data entry

Best for: B2B teams with relationship-driven sales

Salesflare is a CRM designed for B2B relationship selling. It pulls in email, calendar and phone activity, enriches contacts and updates records automatically so…

• Data enrichment
• Email and calendar sync
• Email sequences
• Email tracking

The configurable enterprise CRM, with Starter Suite for smaller teams

Best for: Mid-size and enterprise sales teams with complex processes

Salesforce Sales Cloud is the best-known CRM for complex sales organisations. It manages leads, opportunities, accounts and forecasting, and its configuration layer lets administrators…

• AI assistant
• Customisation
• Integrations
• Lead management

Field sales CRM for door-to-door and territory-based teams

Best for: Field sales and door-to-door teams

SPOTIO is a field sales platform that combines CRM, territory mapping, route planning and activity capture. Reps log visits on mobile, managers see activity…

• Gamification
• Integrations
• Lead management
• Mobile app

CRM that lives inside Gmail with a free plan for email tracking

Best for: Teams that live in Gmail and want a lightweight CRM or shared pipeline

Gmail-native CRM with a free email tracking plan and paid pipelines from $49 per user per month billed annually.

• API access
• Contact management
• Email templates
• Email tracking

Configurable CRM suite with Sell, Serve and Market for mid-size and enterprise teams

Best for: Mid-size teams that want a configurable CRM with sales, service and marketing options

Configurable CRM suite for sales, service and marketing with published per-user prices and a 15-user minimum on Sell.

• Contact management
• Marketing automation
• Pipeline management
• Reporting and analytics