Sales software

Revenue intelligence platform that records and analyses sales conversations

Best for: Established B2B sales organisations that can justify a significant platform investment

Revenue intelligence platform for sales teams. Quote-based; third-party estimates of a platform fee plus about $1,360 to $1,600 per user per year.

• AI assistant
• CRM integration
• Meeting recording
• Meeting transcription

Free CRM core with paid Sales Hub tiers for pipeline, automation and reporting

Best for: Small teams that want a free CRM now and room to grow

HubSpot CRM is the free contact, company and deal database at the centre of HubSpot's platform. It records emails, calls and meetings against each…

• Contact management
• Email sequences
• Email tracking
• Integrations

CRM with project management and optional marketing and service apps

Best for: Small and mid-size teams that need CRM plus project tracking after a deal closes

CRM with project management and optional marketing and service apps. CRM plans from $29 per user per month billed annually.

• Contact management
• Email integration
• Pipeline management
• Reporting and analytics

Cold email platform focused on deliverability, unlimited sending accounts and warm-up

Best for: Agencies and outbound teams sending high volumes of cold email

Cold email platform with unlimited accounts and warm-up. Outreach plans from $47 per month; credits billed separately.

• A/B testing
• API access
• Automation
• Email sequences

All-in-one CRM, sales automation and email marketing for small service businesses

Best for: Service businesses and consultants that want CRM, automation and payments in one tool

All-in-one CRM, sales automation and payments for small service businesses. Keap Max listed at about $249 per month billed annually.

• Contact management
• Email campaigns
• Invoicing
• Marketing automation

Multichannel outreach with email, LinkedIn, calls and a built-in lead database

Best for: Outbound teams and agencies that value personalisation and multichannel sequences

Multichannel outreach platform with email, LinkedIn, SMS and calls. Plans from $55 per month billed yearly.

• CRM integration
• Data enrichment
• Email sequences
• Email tracking

One-price CRM for small businesses with no tiers and no contracts

Best for: Small businesses and solo operators who want a simple CRM at a single predictable price

Simple CRM with a single $15 per user per month plan, a 30-day free trial and no contracts.

• Contact management
• Email integration
• Notes and tags
• Pipeline management

Enterprise CRM tightly integrated with Microsoft 365 and Teams

Best for: Microsoft-centric organisations

Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…

• AI assistant
• Customisation
• Dataverse
• Email and calendar sync

Visual, board-based CRM that adapts to your sales process

Best for: Teams wanting a flexible, visual CRM tied to wider work management

monday Sales CRM builds a CRM on monday.com's flexible boards. Leads, deals and accounts live in customisable boards with automations, dashboards and email sync,…

• Customisation
• Email and calendar sync
• Email templates
• Forms

Relationship CRM that builds contact records from email, calendar and social profiles

Best for: Small teams that manage relationships through email and social channels

Relationship CRM that auto-builds contact records. Business plan reported at $24.90 per user per month billed annually.

• Contact management
• Data enrichment
• Email and calendar sync
• Email integration

Sales CRM with built-in email marketing and quote tools for small teams

Best for: Small B2B sales teams that want a friendly CRM with sales automation and quotes

Sales CRM for small B2B teams with unlimited contacts and five plans from $13 per user per month billed annually.

• Email and calendar sync
• Email integration
• Forms
• Pipeline management

Enterprise sales execution platform with sequences, dialer, AI agents and forecasting

Best for: Mid-size and enterprise sales teams that run structured outbound and pipeline management

Enterprise sales execution platform with sequences, dialer, AI agents and forecasting. Quote-based annual contracts.

• AI assistant
• Email sequences
• Pipeline management
• Reporting and analytics