Kit
Email platform for creators with a free newsletter plan and monetisation tools
- Pricing
- Free plan, paid from $39/mo
- Free options
- Free trial · Free version
- Deployment
- Cloud / SaaS
- Popular with
- Media and creators
About Kit
Kit pricing at a glance: Email platform for creators with a free plan up to 10,000 subscribers; paid plans from $39 per month.
Kit, formerly ConvertKit, is an email platform designed for creators. It combines landing pages, forms, automation and the ability to sell digital products and paid newsletters in one place.
A free Newsletter plan supports up to 10,000 subscribers with unlimited emails, one automation and one sequence. Kit pricing for paid plans starts at $39 a month for Creator and $79 for Creator Pro at 1,000 subscribers, rising with list size, and annual billing gives about 16% off. All plans have unlimited sends with no overage fees.
Creator adds unlimited automations, integrations and branding removal, while Creator Pro adds advanced reporting, a referral programme and unlimited users. A 14-day trial and 30-day money-back guarantee reduce the risk of switching.
Kit is a strong fit for writers, course creators, podcasters and coaches who sell to their audience. Landing pages, forms, sequences and product sales sit in one place, and the free plan lets you start before you have revenue.
Model the cost at your target subscriber count, since Creator and Pro prices climb steeply, and decide whether you need unlimited automations, which require a paid plan. If you sell on the free plan, account for transaction fees. Use the 14-day trial and the 30-day money-back guarantee to test a migration.
Keep researching: best email marketing software for newsletters, best free email marketing software, how to choose email marketing software.
Popular with: Media and creators
Features
Integrations
Pricing
Newsletter (Free)
Up to 10,000 subscribers; unlimited emails, 1 automation and 1 sequence; Kit branding
Creator
Unlimited automations, integrations, 2 users, branding removal
Creator Pro
Advanced reporting, referral program, Facebook Ads sync, unlimited users
Annual billing
Two months free
Pricing verified November 2026 against the vendor pricing page. Check the vendor for current pricing. How we evaluate software.
Pros and cons
Pros
- Generous free plan for creators
- Unlimited email sends with no overage fees
- Built-in tools to sell digital products and subscriptions
- 14-day trial and 30-day money-back guarantee
Cons
- Prices rise steeply with subscribers
- Selling on the free plan carries transaction fees
- Free plan limits automations and sequences
- Design options are simpler than design-led platforms
Frequently asked questions
Is Kit free?
Yes. The free Newsletter plan supports up to 10,000 subscribers with unlimited emails and forms.
How much does Kit cost?
Creator starts at $39 per month and Creator Pro at $79 for 1,000 subscribers, scaling with list size; annual billing saves about 16%.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded as Kit.
Does Kit charge transaction fees?
Selling digital products on the free plan carries fees reported at around 3.5% plus $0.30 per sale.
What are the best alternatives to Kit?
beehiiv, MailerLite and Mailchimp are common alternatives.
User reviews
Alternatives to Kit
Behaviour-based email automation with built-in CRM workflows
Best for: SMBs needing behavioural automation
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Long-running email marketing platform with templates, landing pages and 24/7 support
Best for: Small businesses and solopreneurs who value support and a stable platform
Established email marketing platform with templates, landing pages and 24/7 support. Plans from $15 per month.
Newsletter platform with a free plan, growth tools and built-in monetisation
Best for: Newsletter publishers and media creators who want growth and monetisation tools built in
Newsletter platform with a free plan up to 2,500 subscribers and paid plans from about $49 per month billed annually.
Kit vs ActiveCampaign
| Kit | ActiveCampaign | |
|---|---|---|
| Starting price | $39/mo | $15/mo |
| Free version | Yes | No |
| Free trial | Yes | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best for | Creators, writers and coaches building audiences and selling products | SMBs needing behavioural automation |
| Not ideal for | Retailers needing advanced ecommerce flows | Teams wanting a free plan |
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