Mailchimp

Mailchimp pricing at a glance: Email marketing platform with a free plan and contact-based pricing: Essentials from about $13, Standard from about $20, Premium from about $350 per month.

Mailchimp is one of the best-known email marketing platforms, combining a drag-and-drop campaign builder, audience tools, simple automations and landing pages. Its free plan has long been the first stop for small senders.

Mailchimp pricing is based on how many contacts you store, not how many emails you send. Essentials starts around $13 a month, Standard around $20 and Premium around $350, and monthly sends are capped as a multiple of your list size. Unsubscribed and inactive contacts can count toward your total unless you archive or delete them.

That model suits compact, engaged lists. If your audience is large or includes many inactive contacts, compare equivalent plans from competitors that price by sends or by active subscribers.

Mailchimp suits small businesses, online shops and creators that want an approachable tool with templates, automations and a free starting point. It is strongest when your list is modest and engaged, and you value the broad integration catalogue and reporting.

Before choosing a plan, estimate your contact count including inactive subscribers, and decide whether you will archive or delete stale contacts to stay in a lower tier. Check the monthly send multiplier for your plan against your campaign frequency, and compare the all-in cost at your list size with Brevo, MailerLite and Constant Contact.

Keep researching: best email marketing software for small business, best free email marketing software, how to choose email marketing software.