Enterprise B2B marketing automation and lead management
Best for: Enterprise B2B demand generation
Marketo Engage handles lead management, scoring, nurture programmes, account-based marketing and attribution for large B2B organisations. It supports complex campaign logic and CRM alignment.…
Modern, flexible CRM with a free plan for small teams
Best for: Startups and modern teams wanting a flexible CRM
Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…
No-code CRM and workflow automation platform with AI for sales, marketing and service
Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform
No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.
Revenue intelligence platform that records and analyses sales conversations
Best for: Established B2B sales organisations that can justify a significant platform investment
Revenue intelligence platform for sales teams. Quote-based; third-party estimates of a platform fee plus about $1,360 to $1,600 per user per year.
Conversational support platform built around its Fin AI agent
Best for: SaaS and product-led teams that want support and messaging together
Intercom started as a website messenger and has grown into a customer service platform centred on conversations. Agents work a shared inbox, customers reach…
Enterprise CRM tightly integrated with Microsoft 365 and Teams
Best for: Microsoft-centric organisations
Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…
Enterprise sales execution platform with sequences, dialer, AI agents and forecasting
Best for: Mid-size and enterprise sales teams that run structured outbound and pipeline management
Enterprise sales execution platform with sequences, dialer, AI agents and forecasting. Quote-based annual contracts.
The configurable enterprise CRM, with Starter Suite for smaller teams
Best for: Mid-size and enterprise sales teams with complex processes
Salesforce Sales Cloud is the best-known CRM for complex sales organisations. It manages leads, opportunities, accounts and forecasting, and its configuration layer lets administrators…
Revenue workflow platform with cadences, conversation intelligence and forecasting
Best for: B2B sales teams that want a full revenue workflow platform
Revenue workflow platform with cadences and conversation intelligence. Quote-based; third-party estimates from about $125 to $180 per user per month.
Enterprise ITSM platform with workflows, AI and deep integration across the ServiceNow suite
Best for: Large enterprises with complex IT operations and budget for implementation
Enterprise ITSM and workflow platform. Quote-based; third-party estimates from about $100 per fulfiller per month.
Enterprise-grade support suite with ticketing, messaging and AI agents
Best for: Growing support teams that need many channels and deep automation
Zendesk is one of the longest-established customer service platforms. It turns email, chat, social and phone conversations into tickets that agents work from a…
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