Best Email Marketing Software for Shopify Stores in 2027
Shopify merchants usually want three things from email: reliable store data sync, ready-made flows such as abandoned cart, and a price that does not explode as the list grows. This guide compares the main platforms on cost and fit, using each vendor’s current pricing page. Here is what to know about email marketing software for Shopify before you decide.
Which is best for Shopify?
- Best for data depth: Klaviyo.
- Best value: Omnisend.
- Best general platform: Mailchimp.
- Best budget plus transactional: Brevo.
We compared pricing, not app-store integration quality. Before installing, check each vendor’s listing in the Shopify App Store for current reviews, supported features and requirements.
Email marketing software for Shopify: shopify email marketing compared
| Platform | Free plan | Price at 1,000 | Price at 10,000 | Strength |
|---|---|---|---|---|
| Klaviyo | 250 profiles, 500 sends | $30/mo | $150/mo | Data, segmentation |
| Omnisend | 250 contacts, 500 emails | $20/mo Standard | $132/mo Standard | Ecommerce workflows, 24/7 support |
| Mailchimp | 500 sends, no automation | $29.99/mo Standard | $87.67/mo Standard | Broad platform |
| Brevo | Free, 300/day | $9/mo Starter (4,000 emails) | $46/mo Starter (40,000 emails) | Transactional email |
| MailerLite | 250 subscribers | $19/mo Comfort | $89/mo Comfort | Simplicity |
Sources: vendor pricing pages, 6 November 2026. Brevo Starter excludes automation.
Platforms in detail
1. Klaviyo
Klaviyo’s free plan covers 250 profiles and its paid email plan scales with active profiles. The vendor’s own FAQ addresses use with Shopify, Wix and WooCommerce.
Pricing: Active profiles
Watch out for: Pricey as lists grow: $720 at 50,000.
Our take: Best when you want deep segmentation.
2. Omnisend
Pre-built ecommerce workflows, pop-ups, landing pages and A/B testing are on the free plan.
Pricing: Contacts; SMS on Pro
Watch out for: Standard email capped at 12x contacts.
Our take: Our default pick for mid-size Shopify stores.
3. Mailchimp
Standard offers up to 200 flows, dynamic content and 5 seats at a lower list price than Klaviyo.
Pricing: Contact bands
Watch out for: Promotional price ends after 12 months.
Our take: A sensible general choice.
4. Brevo
Transactional email is included on all plans, and Professional adds AI recommendations and back-in-stock alerts.
Pricing: Emails sent
Watch out for: Starter has no automation.
Our take: Value pick for lighter senders.
5. MailerLite
MailerLite lists Shopify integration and ecommerce triggers in its feature comparison; confirm which plan includes them.
Pricing: Subscribers
Watch out for: Check which plan includes ecommerce features.
Our take: Good for small catalogs.
Email marketing software for Shopify: cost for a Shopify Store by List Size
| List size | Omnisend Std | Klaviyo | Mailchimp Std | MailerLite Comfort (yearly) |
|---|---|---|---|---|
| 1,000 | $20 | $30 | $29.99 | $17.10 |
| 5,000 | $81 | $100 | $66.91 | $44.10 |
| 10,000 | $132 | $150 | $87.67 | $80.10 |
Entry paid plans recorded 6 November 2026; features differ.
Email marketing software for Shopify: what to Verify in the Shopify Integration
We have not independently tested every vendor’s Shopify integration, so check these during a trial:
- Product, order, customer and checkout data sync, and how often.
- Two-way consent sync with Shopify customer marketing preferences.
- Dynamic product blocks and discount code generation.
- Abandoned checkout triggers.
- Segmenting by collection, product and order value.
- How the app handles Shopify Flow or Shopify Email if you already use them.
A Simple Shopify Email Starter Plan
- Install the integration and confirm data sync with a test order.
- Set up welcome, abandoned checkout, post-purchase flows.
- Add a signup popup and test on mobile.
- Segment buyers vs non-buyers.
- Review results monthly.
See also best email marketing software.
Which Platform for Which Store
| Store profile | Lean toward |
|---|---|
| Small, growing, wants automation fast | Omnisend |
| Large catalogue, segment-heavy | Klaviyo |
| Budget-limited, simple needs | MailerLite or Mailchimp |
| Multichannel with SMS | Omnisend Pro or Klaviyo |
Four Shopify Store Archetypes and a Sensible Starting Stack
“Best for Shopify” depends on what kind of store you run. These archetypes are editorial judgement, using prices from vendor pages recorded on 6 November 2026.
| Store archetype | Starting stack | Approx. monthly cost | Why |
|---|---|---|---|
| New store, under 500 subscribers | Omnisend Free or Klaviyo Free | $0 | Free plans include store-oriented features (250 contacts/profiles, 500 emails) |
| Growing store, about 2,500 subscribers | Omnisend Standard or Mailchimp Standard | $44 / $44.41 | Similar price, different strengths |
| Established store, about 10,000 subscribers | Omnisend Standard or Klaviyo | $132 / $150 | Klaviyo adds depth; Omnisend lowers cost |
| Budget-constrained store with simple needs | MailerLite Comfort | $29.70 at 2,500 (yearly) | Cheapest paid tier we found |
If you start on a free plan, use it to validate your flows rather than to run your business, since 500 emails a month disappears quickly.
Platform Notes for Shopify Merchants
- Omnisend: ecommerce workflows, segmentation, A/B testing, popups and landing pages are on the free plan. Standard gives custom workflows and 12× sends; Pro adds SMS/MMS, unlimited sends under fair use and priority support. It advertises free migration help for up to five days. Try it through our Omnisend referral link.
- Klaviyo: the deepest data model of the group, with a price ladder that rises steeply above 10,000 profiles ($150 at 10,000, $350 at 15,000).
- Mailchimp: 300+ integrations, but the free plan has no flows and Essentials caps flow steps at four.
- MailerLite: low cost and simple, with sites and landing pages bundled; verify the depth of its store automation in a trial.
- ActiveCampaign: strong automation, from $15/month at 1,000 contacts (yearly) for Starter; ecommerce depth should be verified.
A 30-Day Shopify Email Setup Plan
Use this plan whichever tool you pick.
| Week | Tasks | Test |
|---|---|---|
| 1 | Install the integration, authenticate your domain, import subscribers with consent | Place a test order and confirm it appears in the platform |
| 2 | Build welcome and abandoned checkout flows | Abandon a test checkout and confirm the timing and content |
| 3 | Build post-purchase flow and a signup popup | Subscribe via mobile; confirm tags and flow entry |
| 4 | Segment buyers, non-buyers and VIPs; send one campaign to each | Compare revenue per recipient |
Write down the baseline revenue from email before switching tools so you can compare honestly.
Consent, Data and Deliverability for Store Owners
Make sure checkout marketing consent flows from Shopify to your email platform, honour unsubscribes in both directions, and keep records of when and how each person subscribed. Authenticate your sending domain with SPF, DKIM and DMARC. If you sell in the EU or UK, GDPR rules apply; in the US, CAN-SPAM. This is general information, not legal advice.
For the wider tool landscape see our best ecommerce email marketing software guide and abandoned cart automation guide.
Platform Verdicts for Shopify Stores
| Platform | Best for | Watch out for | Entry price we recorded |
|---|---|---|---|
| Omnisend | Stores wanting ecommerce flows at a fair price | SMS and unlimited sends sit on Pro | Free; Standard $16 at 500 contacts |
| Klaviyo | Data-heavy stores with big catalogues | Price climbs steeply above 10,000 profiles | Free; Email $20 at 500 profiles |
| Mailchimp | Stores that value integrations and familiarity | Free plan has no flows; Essentials caps flows at 4 steps | Free; Essentials $8.86; Standard $13.27 |
| MailerLite | Budget-conscious stores with simple flows | Verify depth of store automation | Free; Comfort $10.80 (yearly) at 500 |
| ActiveCampaign | Stores that also run complex lifecycle journeys | No free plan; ecommerce depth to verify | Starter $15 at 1,000 (yearly) |
Recorded 6 November 2026; editorial judgement, not hands-on testing.
The Flows That Pay Back First on Shopify
Start with abandoned checkout, welcome and post-purchase. Add browse abandonment once tracking is confirmed, then win-back for lapsed customers. A simple review of the numbers helps you decide whether to invest further: if abandoned checkout and welcome flows do not produce measurable revenue within a month, check data sync, timing and consent before blaming the platform. Avoid sending the same discount in every flow, because customers learn to wait. Segment first-time and repeat buyers so repeat customers receive loyalty-oriented content rather than acquisition offers.
Review three numbers monthly: revenue per recipient by flow, unsubscribe rate by flow, and share of revenue attributed to email compared with your analytics. Attribution windows differ between tools and Shopify’s own reports, so expect differences and compare trends rather than exact figures.
Final verdict
Our take: Trial Omnisend and Klaviyo first. If your flows are mainstream, Omnisend is cheaper; if you need granular segmentation, Klaviyo is worth the premium. See Klaviyo vs Omnisend, abandoned cart software and best ecommerce email software.
Frequently asked questions
What is the best email marketing for Shopify?
Klaviyo for data depth and Omnisend for value are the usual choices.
Is Klaviyo free for Shopify?
Klaviyo has a free plan for up to 250 active profiles and 500 sends a month.
Is Mailchimp good for Shopify?
It can work and is cheaper than Klaviyo at scale, though ecommerce specialists go deeper. Check the integration listing.
Can I send abandoned cart emails?
Most ecommerce platforms offer them; confirm the trigger in a trial. See our abandoned cart guide.
How much does Shopify email marketing cost?
Roughly free to $150 a month at 10,000 contacts on mainstream plans.
Do I need SMS?
Optional. Model per-message cost first.
What is the best email marketing software for Shopify?
Omnisend and Klaviyo are the most store-focused; MailerLite and Mailchimp are cheaper for simpler needs. Verify the Shopify integration depth in a trial.
Does Shopify have its own email tool?
Yes, Shopify offers its own email product; check its current limits and pricing on Shopify’s site, since we have not compared it here.
How much should a Shopify store spend on email software?
Many stores spend roughly the entry paid price for their list size: about $44 for 2,500 contacts on MailerLite or Omnisend Standard to about $150 at 10,000 on Klaviyo, per our 6 November 2026 recording.
Can I use more than one email tool with Shopify?
Technically yes, but duplicate flows can double-email customers. Use one primary marketing platform and keep others to transactional email.
Do I need a Shopify-specific email app?
Not always. Several platforms integrate via the Shopify app store or native connectors; what matters is data sync depth, which you should verify in a trial.
Still comparing options?
Use the PreferWise comparison tool to put tools side by side, or ask for a free shortlist. Listings are alphabetical, with no paid placement in the directory order.
How this guide was made: PreferWise compares public product pages, pricing pages and documentation. We did not independently lab-test deliverability or inbox placement, and plans change often, so confirm current pricing on the vendor site before buying. PreferWise may earn a commission if you sign up through some links on this page; that never changes how tools are ordered or scored. See our affiliate disclosure and how we rank.