Personalisation software

Enterprise cross-channel customer engagement and lifecycle messaging

Best for: Enterprise consumer brands and apps

Braze orchestrates cross-channel messaging across email, push, SMS and in-app, with personalisation and experimentation for consumer brands and apps. Pricing is by custom quote…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Enterprise personalisation and journey orchestration

Best for: Enterprise personalisation teams

Insider One provides journey orchestration and personalisation for enterprise customer experience teams. Pricing is quote-based. Insider One is aimed at enterprise personalisation programmes. Ask…

• AI assistant
• Customer journeys
• Email and calendar sync
• Mobile app

Cross-channel journeys and customer profiles for mid-market and enterprise

Best for: Mid-market and enterprise teams

Iterable offers cross-channel journeys, customer profiles and personalisation for mid-market and enterprise teams. Pricing is quote-based. Iterable is typically evaluated by mid-market and enterprise…

• A/B testing
• Contact management
• Customer journeys
• Email and calendar sync

Mobile-first customer engagement platform

Best for: Mobile-first consumer businesses

MoEngage supports behavioural engagement across mobile and web journeys for mobile-first consumer businesses. Pricing is quote-based. MoEngage is popular with mobile-first consumer brands that…

• A/B testing
• Customer journeys
• Email and calendar sync
• In-app messaging

Enterprise campaign orchestration, scoring and closed-loop reporting

Best for: Complex enterprise marketing

Oracle Eloqua supports complex enterprise marketing with lead and account scoring, multichannel campaign orchestration and closed-loop reporting. Pricing is by custom quote and it…

• Email and calendar sync
• Event marketing
• Integrations
• Lead scoring