Modern, flexible CRM with a free plan for small teams
Best for: Startups and modern teams wanting a flexible CRM
Attio is a newer CRM that lets teams model their own data with flexible objects and attributes. It syncs email and calendar to build…
No-code CRM and workflow automation platform with AI for sales, marketing and service
Best for: Mid-size and enterprise teams that want CRM and process automation in one no-code platform
No-code CRM and workflow automation with AI. Growth from $40 and Enterprise from $75 per user per month, plus $15 per module.
Enterprise CRM tightly integrated with Microsoft 365 and Teams
Best for: Microsoft-centric organisations
Dynamics 365 Sales is Microsoft's CRM for sales teams. It integrates with Outlook, Teams, Excel and Power Platform, making it a natural fit for…
Visual, board-based CRM that adapts to your sales process
Best for: Teams wanting a flexible, visual CRM tied to wider work management
monday Sales CRM builds a CRM on monday.com's flexible boards. Leads, deals and accounts live in customisable boards with automations, dashboards and email sync,…
Visual, sales-first CRM built around the deal pipeline
Best for: Small and mid-sized sales teams focused on pipeline execution
Pipedrive is a CRM designed around the pipeline. Deals appear as cards that move across stages, activities remind reps what to do next, and…
The configurable enterprise CRM, with Starter Suite for smaller teams
Best for: Mid-size and enterprise sales teams with complex processes
Salesforce Sales Cloud is the best-known CRM for complex sales organisations. It manages leads, opportunities, accounts and forecasting, and its configuration layer lets administrators…
All-in-one CRM with a free Pilot plan
Best for: Small businesses wanting an all-in-one CRM on a budget
Vtiger One is a CRM suite covering sales, marketing and support. A free One Pilot plan has been advertised for teams that need multiple…
Highly configurable CRM with a free edition and a wide app ecosystem
Best for: Cost-conscious teams that want flexibility and a broad app suite
Zoho CRM manages leads, contacts, deals and sales activities, with workflow rules, scoring and the Zia AI assistant. A large suite of Zoho apps…
Context-aware help desk that fits neatly into the wider Zoho ecosystem
Best for: Budget-conscious teams and Zoho CRM users
Zoho Desk is the customer service product from Zoho. It manages tickets across email, phone, chat, social and web forms, with an agent workspace…
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