Lead scoring software

Behaviour-based email automation with built-in CRM workflows

Best for: SMBs needing behavioural automation

ActiveCampaign is known for visual automation builders that trigger email and other messages based on subscriber behaviour. It combines segmentation, lead scoring and a…

• Contact management
• Email campaigns
• Forms
• Lead scoring

CRM-connected marketing automation for B2B and inbound teams

Best for: Growing B2B teams that want marketing and CRM aligned

HubSpot Marketing Hub runs email, landing pages, forms, lead nurturing and campaign reporting on top of the HubSpot CRM. Because marketing and sales share…

• A/B testing
• CRM integration
• Email campaigns
• Forms