10 Best Pipedrive Alternatives for Sales Teams
Pipedrive is a popular choice for managing leads, sales pipelines, and deal follow-ups. But it may not be the right fit for every business. If you need a broader CRM, more flexible workflows, a simpler tool for a small team, or marketing automation alongside sales, these Pipedrive alternatives are worth comparing.
Quick verdict: What is the best Pipedrive alternative?
The right replacement depends on what Pipedrive is missing for your business. Some teams need a broader customer platform, while others want a lower-cost CRM or more advanced outbound sales tools.
Best for broader CRM functionality: Zoho CRM. Consider it if you want sales management alongside more customization and a wider business software ecosystem.
Best for sales and marketing together: HubSpot CRM. Worth evaluating if your team wants customer records, sales tools, and marketing capabilities in one connected platform.
Best for budget-conscious sales teams: Freshsales. A candidate for businesses that want sales CRM features without immediately moving to a higher-priced subscription.
Best for visual workflows: monday Sales CRM. Consider it when sales activity needs to connect with other boards, projects, and team processes.
Best for outbound calling: Close. A focused option for teams that spend much of their time calling and following up with prospects.
Best for very small businesses: Bigin by Zoho CRM. Worth considering if Pipedrive feels more extensive than your business needs and you want a simpler pipeline-focused system.
These are use-case recommendations, not universal rankings. Compare each product’s current plans, required features, and migration effort before deciding to switch.
Why do businesses look for Pipedrive alternatives?
Pipedrive is built around sales pipeline management. That focus can be useful, but businesses may start evaluating other CRMs as their needs change.
1. Advanced features increase the subscription cost
Pipedrive’s current plan lineup includes Lite, Growth, Premium, and Ultimate. Features such as email synchronization, automations, sequences, advanced customization, and security controls vary by tier. Some additional capabilities may also require paid add-ons.
If your team needs several of these features, compare the total cost of the required plan and add-ons with alternatives that include the same capabilities in their standard packages.
2. You need marketing automation in the same platform
Pipedrive is sales-focused. Businesses that want more extensive email campaigns, customer journeys, or broader marketing functionality may prefer a platform such as HubSpot or ActiveCampaign, depending on the workflow.
3. Your sales process is more complex
As businesses grow, they may need to manage renewals, customer success, account relationships, multiple sales motions, or processes beyond a conventional deal pipeline. A CRM with flexible records and workflows may be a better fit.
4. You want a simpler CRM
Some small businesses need only a few pipelines, contact management, basic communication, and follow-up reminders. A lightweight CRM such as Bigin may be sufficient.
5. Your team needs better outbound calling tools
For businesses built around calls and outbound prospecting, a CRM that places calling and communication at the center of its workflow may be worth considering.
6. You want more customization or cross-team visibility
Some businesses need to connect sales activity with delivery, onboarding, or internal operations. A visual workflow platform or a more customizable CRM may be a better fit than a sales-first system alone.
If you’re comparing options for a smaller team, start with our guide to the best CRM software for small businesses.
Pipedrive alternatives compared
Use this table to narrow your shortlist by workflow. Starting prices and free access vary by billing cycle, region, user count, and plan requirements, so verify the current vendor terms before purchasing.
| CRM | Best for | Indicative entry pricing | Free access | Main consideration |
|---|---|---|---|---|
| Zoho CRM | Broad CRM functionality | Free edition; Standard advertised at $14/user/month annually | Yes, up to 3 users | More advanced capabilities require higher tiers |
| HubSpot CRM | Connected sales and marketing | Free tools; paid Sales Hub Starter pricing varies by billing | Yes, with feature limits | Advanced automation can raise costs |
| Freshsales | Budget-conscious sales teams | Growth advertised at $9/user/month annually | Check current offer | Advanced features depend on plan |
| monday Sales CRM | Visual, customizable workflows | Basic advertised at $12/seat/month annually | Trial; check current terms | Seat bundles and usage limits matter |
| Close | Outbound sales and calling | Plan-dependent; verify current pricing | Free trial | Calling and SMS usage can add costs |
| Bigin by Zoho CRM | Very small businesses | Free and paid editions; regional pricing varies | Free option available | Less suited to complex enterprise requirements |
| Salesforce | Customization and growth | Starter Suite advertised at $25/user/month | Check current offer | Higher-tier features can add complexity and cost |
| EngageBay | Combined sales and marketing | Plan-dependent; check current offer | Limited free tier | Contact and automation limits vary |
| Copper | Google Workspace users | Basic advertised at $23/seat/month annually | Free trial | Contact limits and features vary by tier |
| Attio | Flexible relationship management | Free tier; paid plans depend on requirements | Yes, with limits | Check plan limits and workflow fit |
Pricing snapshot researched in October 2026. Prices are indicative, and not every entry price represents an equivalent feature set. Confirm current vendor pricing, billing terms, free-plan eligibility, seat minimums, and required features before publishing.
The 10 best Pipedrive alternatives in 2027
1. Zoho CRM — Best for broader CRM functionality
Best for: Small and growing businesses that need a general-purpose CRM with room to expand.
Zoho CRM is a strong candidate if your business has outgrown a straightforward sales pipeline. It supports lead, contact, account, and deal management, with customization and additional capabilities available across its paid editions.
Compared with Pipedrive, Zoho CRM is worth evaluating if you need a wider range of CRM functions or want to connect sales with other business applications. Its free edition is advertised for up to three users, which may be useful for a small team getting started.
Pricing: Zoho CRM advertises a free edition for up to three users and a Standard plan starting at $14 per user/month with annual billing on its US-facing pricing page.
Potential drawback: The breadth of functionality can require more setup and training than a focused sales pipeline tool. Some advanced features are reserved for higher plans.
Our take: Start with Zoho CRM if you need a broader CRM rather than simply another interface for tracking deals.
2. HubSpot CRM — Best for connected sales and marketing
Best for: Businesses that want sales tools and customer marketing capabilities in one ecosystem.
HubSpot CRM is worth considering if Pipedrive handles your deals but your business also needs email marketing, customer communication, and other connected sales or service tools.
HubSpot offers free CRM tools and paid products with more advanced features. Its wider ecosystem can be attractive when the sales process needs to connect with lead capture and marketing activity.
Pricing: HubSpot has free tools, while paid Sales Hub plans offer additional functionality. The current price depends on the plan, billing arrangement, and seats. Review onboarding requirements and plan-specific limits.
Potential drawback: A broader feature set does not automatically make HubSpot cheaper. Advanced automation and other paid capabilities may increase the total cost.
Our take: Choose HubSpot if your goal is to bring more of the customer journey into one platform, rather than just replace Pipedrive’s pipeline view.
Read our related guides: Pipedrive vs HubSpot and HubSpot vs Salesforce for small business.
3. Freshsales — Best for budget-conscious sales teams
Best for: Small businesses that need contact management, deal tracking, and sales communication.
Freshsales combines sales CRM features with email, phone, and workflow capabilities. It is worth evaluating if you want a sales-oriented platform and are looking to keep entry-level subscription costs under control.
Its paid tiers provide different levels of automation, reporting, and sales functionality. Compare the exact plan against your current Pipedrive setup, especially if your team relies on email sequences, forecasting, or advanced lead management.
Pricing: Freshsales Growth is advertised at $9 per user/month with annual billing on the vendor’s US-facing pricing page. Check the current plan details for eligibility and limits.
Potential drawback: The entry plan may not include all the advanced capabilities your sales team expects. Add-ons and higher tiers can change the total cost.
Our take: Freshsales is a useful candidate if your priority is a sales CRM with a lower advertised starting price.
4. monday Sales CRM — Best for visual workflows
Best for: Businesses that want customizable boards and a sales process connected to wider team operations.
monday Sales CRM takes a visual, board-based approach to sales management. Teams can configure fields, views, dashboards, and workflows to fit their processes.
It may be a better fit than Pipedrive if sales activity needs to connect to onboarding, delivery, account management, or other internal work. Its flexibility also means teams need to agree on consistent fields and pipeline definitions.
Pricing: monday Sales CRM Basic is advertised at $12 per seat/month with annual billing on its US-facing pricing page. Higher plans add capabilities and usage allowances.
Potential drawback: A configurable workspace may require more setup. Check seat bundles, automation quotas, and reporting features before comparing costs.
Our take: Consider monday CRM when the wider workflow is just as important as the sales pipeline.
Read our comparison: monday Sales CRM vs Pipedrive.
5. Close — Best for outbound sales and calling
Best for: Sales teams that spend significant time calling, emailing, and following up with prospects.
Close is a sales CRM designed around communication and outbound workflows. It combines prospect and deal management with calling and email capabilities, helping teams keep sales conversations connected to their customer records.
Close is worth evaluating if your representatives make many calls each day and want communication tools integrated into their CRM workflow.
Pricing: Close offers paid plans with different levels of communication, automation, and reporting functionality. Review the current pricing page for the latest seat prices and calling or SMS terms.
Potential drawback: Communication usage may add to the subscription cost. Close is not a like-for-like replacement for a broader marketing automation platform.
Our take: If outbound calling is central to your sales process, compare Close closely with Pipedrive before switching.
6. Bigin by Zoho CRM — Best for very small businesses
Best for: Small businesses, solo operators, and teams that need a simpler way to manage customer relationships.
Bigin by Zoho CRM is designed around pipeline-centric CRM workflows. It can suit businesses that need to organize contacts, manage sales stages, and track follow-ups without adopting a larger CRM setup.
For a team that uses only the basic parts of Pipedrive, Bigin may provide a more streamlined option. It is also worth evaluating if you want to move from spreadsheets to a dedicated CRM.
Pricing: Bigin offers free and paid editions, with pricing varying by plan and region. Check its current pricing page for the latest user limits and feature details.
Potential drawback: Businesses with complex reporting, extensive integrations, or advanced multi-team workflows may need a broader CRM as they grow.
Our take: Consider Bigin if Pipedrive feels like more than your team currently needs.
7. Salesforce — Best for customization and long-term growth
Best for: Businesses that need configurable sales processes and expect their CRM requirements to expand.
Salesforce offers sales CRM products and a broad ecosystem of applications and integrations. It may be worth evaluating if your team needs more extensive customization, more complex workflows, or a longer-term platform strategy.
Salesforce Starter Suite is intended to give smaller businesses access to sales and other customer-facing capabilities. More advanced requirements may call for a different product tier.
Pricing: Salesforce Starter Suite is advertised at $25 per user/month on the US-facing pricing page. Confirm current pricing, billing terms, and the features included in each edition.
Potential drawback: Setup and administration can be more involved than with a focused pipeline CRM. Advanced functionality can also raise the total cost.
Our take: Consider Salesforce if its flexibility and ecosystem match your growth plans, not simply because it offers more features.
8. EngageBay — Best for combined sales and marketing
Best for: Small businesses looking to combine CRM, marketing, and customer support tools.
EngageBay combines customer relationship management with marketing and support functionality. It can be worth evaluating if Pipedrive handles sales but your business also wants email marketing, forms, or customer service capabilities from the same vendor.
The product offers different packages and usage limits. Check whether the plan you choose includes the contact capacity and automation tools required by your team.
Pricing: EngageBay has limited free access and paid plans. Verify current pricing, contact limits, and feature allocations on its official pricing page.
Potential drawback: Its all-in-one approach will not necessarily match the depth of every specialized tool. Some capabilities may require higher tiers.
Our take: Consider EngageBay when reducing the number of separate sales and marketing tools is a priority.
9. Copper — Best for Google Workspace users
Best for: Teams that work primarily in Gmail and Google Workspace.
Copper is a CRM worth considering if your team’s daily work is centered on Google’s productivity tools. It provides contact and pipeline management, with more advanced capabilities available on higher plans.
For teams that want CRM functionality closely connected to their existing email and collaboration workflow, Copper can be a relevant alternative to test.
Pricing: Copper’s Basic plan is advertised at $23 per seat/month with annual billing on its US-facing pricing page. Check the current plan details for contact limits and advanced features.
Potential drawback: The cost may be difficult to justify if your team does not rely heavily on Google Workspace or needs advanced features available only on higher tiers.
Our take: Evaluate Copper if Google Workspace integration is a major selection criterion.
10. Attio — Best for flexible relationship management
Best for: Modern sales teams that need flexible customer records and relationship workflows.
Attio is worth evaluating if your business has outgrown a conventional deal pipeline and needs a more flexible way to organize customer and company information.
Its customizable data model can be useful when teams need to work with different types of records and relationships. It is a candidate for businesses whose workflows extend beyond a simple list of deals moving through stages.
Pricing: Attio offers a free tier with limits and paid plans. Check its official pricing page for current seat prices, record limits, and feature availability.
Potential drawback: Teams looking for a ready-made traditional sales pipeline may prefer a more prescriptive CRM. Review the setup requirements and integration fit before migrating.
Our take: Consider Attio when flexibility in customer data and relationships matters more than a conventional pipeline-first experience.
What are the best free Pipedrive alternatives?
Pipedrive offers a trial rather than a permanent free plan on its standard pricing page. If you want ongoing free access, a few alternatives are worth evaluating.
Zoho CRM
Its free edition supports up to three users. Check the record, customization, and feature limits before using it as a full replacement.
Bigin by Zoho CRM
A candidate for smaller teams that need a straightforward pipeline and basic customer relationship management.
HubSpot CRM
Offers free CRM tools, although the available seats and features are limited compared with paid plans.
Attio
Offers a free tier for teams that want flexible relationship records, subject to current limits.
A free plan may be enough for contact management and basic pipeline tracking. If your business relies on sequences, advanced reporting, or automated workflows, verify whether those capabilities are included before switching.
See our guide to the best free CRM software for more options.
Which Pipedrive alternative is best for your use case?
Best for small businesses
Small businesses should compare Bigin, Freshsales, and Zoho CRM. Bigin is worth considering for a simpler pipeline, Freshsales for a sales-focused workflow, and Zoho CRM for a broader set of CRM capabilities.
Choose based on the number of users, required integrations, and the features you expect to need over the next year—not just today’s subscription price.
Explore our guide to the best CRM software for small businesses.
Best for startups
Startups often need a balance of low cost, fast setup, and room to grow. Bigin or Freshsales may suit teams with straightforward sales workflows, while Zoho CRM or HubSpot may be worth evaluating if the startup needs a broader platform.
Read our guide to the best CRM for startups.
Best for B2B sales
B2B sales teams should evaluate lead qualification, account management, activity tracking, pipeline reporting, and follow-up automation. Pipedrive may already be a good fit for these workflows, while Zoho CRM, HubSpot, Close, or Salesforce may be worth comparing if your requirements extend beyond the existing setup.
See our list of the best B2B sales CRM platforms.
Best for marketing automation
If you want to manage sales and marketing together, HubSpot and EngageBay are worth evaluating. Before choosing, check how the alternative handles forms, contact lists, campaigns, segmentation, and automated customer journeys.
If marketing automation is the primary reason for switching, a dedicated marketing platform may be more suitable than another sales-only CRM.
Best for mobile sales teams
Field sales representatives need quick access to contacts, deals, notes, and follow-up tasks. Check the mobile apps for your shortlisted products and test the tasks your team performs most frequently.
Our guide to the best mobile CRM apps can help you compare options.
Best for teams considering HubSpot
If you’re considering HubSpot as a replacement for Pipedrive, compare the products based on your sales workflow and the other customer-facing functions you want to consolidate. HubSpot’s broader feature set may be useful, but advanced plans can change the overall cost.
Read our dedicated Pipedrive vs HubSpot comparison before deciding.
How to compare Pipedrive alternatives by price
Do not assume a CRM with a lower advertised entry price will cost less once your team has the features it needs. Compare the complete setup instead.
1. Compare equivalent plans
List the Pipedrive features you currently use, then identify the lowest tier in each alternative that supports those requirements. Include email sync, sequences, reporting, permissions, and automation if they are essential.
2. Calculate the cost for all users
Multiply the per-seat price by your expected number of users. Check whether the vendor requires seat bundles or minimum subscriptions and whether the advertised rate requires annual billing.
3. Include add-ons and usage charges
Calling, SMS, AI credits, contact enrichment, premium integrations, and extra automation capacity can add to the subscription. Include these costs if your team depends on those features.
4. Review contact and record limits
Some products limit the number of contacts, records, workflows, or automation actions on each plan. Check the limits that apply to your expected usage and growth.
5. Factor in migration effort
Moving a CRM takes time. Budget for data cleanup, field mapping, workflow rebuilding, integrations, testing, and training. A small subscription saving may not justify a difficult migration.
Best practice: compare the annual cost of the full setup your team needs, including add-ons and implementation effort. The lowest starting price is only one part of the decision.
How to switch from Pipedrive to another CRM
Before moving, identify what must transfer and which workflows need to be rebuilt. A CRM migration can affect more than contacts and deal names.
- Export contacts, organizations, leads, and deals.
- Map pipeline stages and custom fields to the new CRM.
- Review ownership, record relationships, and activity history.
- Identify emails, notes, calls, and files your team needs to retain.
- Document existing automations and recreate essential workflows.
- List integrations that must be reconnected or replaced.
- Check which reports and dashboards need to be rebuilt.
- Test the import with a sample dataset and validate the results.
- Train users and communicate the cutover date.
- Keep a verified backup before making final changes.
Can you migrate everything automatically?
Do not assume every field, activity, association, or automation will transfer automatically. The available import tools and supported data types differ between platforms.
Review the source and destination vendors’ current migration documentation, test a sample, and verify important records before moving the full dataset.
Should you switch immediately?
Not necessarily. If the problem is a single missing feature, compare the cost of a Pipedrive upgrade or add-on with the cost and risk of migration. If you are switching because your sales process has changed substantially, test a replacement with a small group before rolling it out to the whole team.
Final verdict: Which Pipedrive alternative should you choose?
Zoho CRM is a strong option if you need broader CRM functionality. HubSpot is worth evaluating if you want sales and marketing tools connected in one ecosystem. Freshsales is a candidate for cost-conscious sales teams, while monday Sales CRM may suit businesses that need customizable workflows across teams.
Close deserves a look if outbound calling is central to your process. Bigin may be sufficient for a very small business that needs a simpler pipeline, while Salesforce and Attio are worth evaluating when customization and more flexible data relationships matter.
Before switching, identify the specific limitation you want to solve. Compare equivalent plans, test your essential workflows, and estimate the total cost of the replacement. If Pipedrive already supports your sales process at a reasonable cost, staying with it may be the better decision.
Choose your next CRM with confidence
Shortlist two or three products, test your real sales workflow, and compare the features included in the plan you can afford.
Frequently asked questions
What is the best Pipedrive alternative in 2027?
Zoho CRM is a strong option for broader CRM functionality, HubSpot for connected sales and marketing, Freshsales for cost-conscious sales teams, and monday Sales CRM for flexible workflows. The best choice depends on the features and processes your business needs.
Is there a free alternative to Pipedrive?
Yes. Zoho CRM offers a free edition for up to three users, HubSpot offers free CRM tools, Bigin has a free option, and Attio offers a free tier with limits. Confirm current feature restrictions before migrating.
Which Pipedrive alternative is best for small businesses?
Bigin may suit a very small team with straightforward sales needs. Freshsales is worth evaluating for a budget-focused sales workflow, while Zoho CRM offers a broader feature set. Compare the actual plan requirements before deciding.
Is HubSpot better than Pipedrive?
HubSpot may be a better fit if you need connected sales, marketing, and service capabilities. Pipedrive may be preferable when the primary requirement is sales pipeline and activity management. Advanced HubSpot features can affect the total cost.
Is Zoho CRM better than Pipedrive?
Zoho CRM offers a broader set of CRM features and editions, while Pipedrive focuses on sales pipeline management. Zoho may suit businesses seeking more functionality across teams, but Pipedrive may be simpler for a sales-focused process.
Why do businesses leave Pipedrive?
Businesses may look elsewhere because of plan costs, the need for marketing automation, more advanced customization, a simpler CRM, or a workflow that includes calling and other customer-facing processes. These reasons do not mean Pipedrive is the wrong choice for every team.
Can I migrate Pipedrive data to another CRM?
Many CRM platforms support data imports, but supported records and relationships vary. Verify how contacts, organizations, deals, notes, activities, and custom fields will transfer, then test with a sample dataset before migrating everything.
Which alternative is best for outbound sales?
Close is worth evaluating for teams that rely heavily on calling and outbound communication. Freshsales and HubSpot may also fit certain sales workflows. Compare calling features, usage charges, sequences, and reporting before choosing.
Which CRM is easiest to use?
Ease of use depends on the workflow. Bigin may suit teams that want a simple pipeline, Pipedrive is focused on sales activities, and monday CRM offers more configurable visual workflows. Test your most common tasks during a trial.
Should I leave Pipedrive if another CRM has a lower starting price?
Not based on starting price alone. Compare the required feature tier, number of seats, add-ons, usage limits, migration effort, and training costs. If Pipedrive already fits your needs, staying may be more cost-effective.
Editorial note: This comparison is intended to help readers evaluate software options. Prices, feature availability, free-plan limits, and billing terms may change by date, region, and subscription. Confirm current terms on the vendors’ official websites before purchasing. PreferWise should disclose any affiliate relationships in accordance with its site policies.
How we evaluated these tools
We compare tools on pricing (including plan limits and add-ons), features, AI and automation, integrations, ease of use, support and fit for the use case. We use vendor pricing and documentation pages, note when information was checked, and do not let commercial relationships decide the order. Read our full ranking methodology.